About DITA Beauty

Dita Beauty was founded in 2019 as an inspiration to empower women and make them feel beautiful and strong.

Natalia is a sassy and successful businesswoman, coach, psychologist, beauty therapist and PMU artist. She has international certificates in the industry, studied both in Russia and South Africa.

Lisa has been in the beauty industry for the last 10 years. She is a qualified beauty therapist with an international ITEC diploma, studied numerous beauty courses, and attended masterclasses. Specializing in permanent makeup and brow artistry for the last 3 years.

Our Training centre focuses on empowering and building up women from all backgrounds, racial, educational, and financial, by equipping them with knowledge and skills to run a successful business and be their own leader, providing comprehensive education and sharing the passion we have. We are currently in the process of acquiring SETA accreditation and it should be finalized by the end of this year.

Our prices are very affordable so that more women can improve their skills or receive unique treatment.

Our online shop is the destination for all lashartists, from the beginners to advanced, where everyone can find trusted products that we’ve tried and tested to ensure the best quality and results.

We are centrally located in Alberton, Gauteng, with easy access from major freeways.



“Beauty begins the moment you decide to be yourself.” Coco Chanel

Why the name DITA Beauty?. Beauty is about enhancing what you have.

We have decided to take the name DITA Beauty for the honor of Aphrodite. From DITA, the ancient Greek goddess of love, beauty, and fertility, identified with Venus by the Romans. She was formed from sea foam and was born near Paphos, on the island of Cyprus. The sea nymphs became enamored by the beauty and dressed her in the most magnificent garments made of gold and flowers. We do believe that every woman, no matter age, status, race, or occupation, deserves the best services and be able to feel like a goddess.

Visit our salon in Alberton and spoil yourself with the different treatments, the best in lashes, and beauty products we have to offer.
Let yourself shine through!

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